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Thursday, 2 July, 2015  

Esso launches improved petrol in Singapore

- More additive across all Synergy grades of petrol to help improve engine performance
- New grade names to better differentiate product offerings

Singapore - Esso service stations in Singapore will be launching an improved petrol formulation with increased additive to help improve engine performance. While Synergy continues to be the family name for our fuels products, the new petrol will come with new grade names to help customers better differentiate the fuel offerings.

Syn 2000 will now be called Synergy Regular, Syn 5000 will be called Synergy Extra and Syn 8000 will be called Synergy Supreme+, to show how the petrol helps give a deeper engine clean, and improve engine performance and responsiveness.

Motorists in Singapore will be the first in the world to enjoy Esso’s improved petrol formulation. As part of our ongoing efforts to offer our customers a better station experience, we have also upgraded the design of Esso stations in Singapore.

Mr Neo Kim Teck, Asia Pacific Retail Sales Director said: “ExxonMobil’s scientists have developed an improved petrol formulation to provide a deeper clean that will help improve engine performance. With the new design of our facilities, motorists can enjoy more attractive and brighter service stations, while continuing to enjoy the quality, service, value and convenience that we provide.”

The latest launch is an example of ExxonMobil’s marketing innovations to serve the community and the motoring public. Some notable accomplishments over the years include:

  • Introducing the industry's first in-house fuel credit card for motorists and fleet owners
  • Offering the convenience store concept at service stations since the late 1980s
  • Launching Speedpass in 1999, the first contactless payment method in the petroleum retail industry
  • Alliance with NTUC FairPrice since 2003 to introduce 24-hour grocery, fresh food shopping and other convenience facilities across our network of service stations

Following the launch in Singapore, ExxonMobil will be looking at expanding the Synergy project in other markets around the world.